Public Relations and Advertising Minor Overview
By earning a public relations and advertising minor, you’ll learn to produce effective, accessible, digital and multimedia communications independently and collaboratively to manage specific stakeholder relations and/or issues to achieve organizational objectives. Classes will monitor emerging social and economic trends on local, national and global issues guiding strategies, tactics, planning, implementation and evaluation of messages and campaigns. You’ll develop critical thinking, analytical and problem-solving skills as you research and analyze publics and audiences, media channels, and public opinion in an effort to optimize the messages and the outcomes for organizations.
This integrated communications approach, use of technology and application of industry standards for ethical and professional behavior builds the foundation for you to excel in the growing job market post-graduation.
