Expanded Digital Palette
Our Expanded Digital Palette combines the primary and secondary palettes, support colors, along with a couple of variation shades of each, to provide a comprehensive range of colors specifically tailored for digital use. It offers designers the flexibility to choose accent colors that harmonize with the brand's core colors while considering the requirements of the digital environment. When applied strategically, digital accent colors contribute depth and visual interest, drawing attention to important elements and guiding the user's focus.
A selection from this palette has been built into the Umbraco Content Management System (CMS) styles for use as backgrounds, buttons and heading colors. Only use colors available in the built-in style offerings.
The Expanded Digital Palette is designated for digital use only.
Visual Accessibility
Ensuring proper color contrast between text and background is crucial for people with visual impairments, color blindness, or other visual difficulties to perceive and understand the content. Adhering to these guidelines will enhance the accessibility of the website and make it more inclusive for all users. The following colors have been tested for accessibility compliance and approved combinations are listed for each color whether the color is used as a background color or text color.
USI Academic Brand Colors |
Accent Variation(Digital Use Only) |
Accent Variation(Digital Use Only) |
USI Navy Background and text use: |
Midnight Blue Background and text use: |
Denim Blue Background and text use: |
USI Red Background and text use: |
Dark Red Background and text use: |
Secondary Red Background and text use: |
Support Gray Background and text use: |
Dark Gray Background and text use: |
Light Gray Background and text use: USI Navy, Midnight Blue, Denim Blue, USI Red and Medium Blue. |
SECONDARY: Light Blue Background and text use: |
Lake Blue Background and text use: |
Slight Blue Background and text use: |
SECONDARY: Medium Blue Background and text use: |
Cornflower Blue Background and text use: |
Glacial Blue Background and text use: |
SECONDARY: Gold Background and text use: |
Dark Gold Background and text use: |
Light Gold Background and text use: |
As previously mentioned, not all colors in the Expanded Digital Color Palette are available in Umbraco CMS. University Web and Digital Content reserves the right to choose the combination of accent colors for use on web page templates and within the Umbraco CMS web editor.