Colors
Primary Palette: USI Navy Blue
Web Hex #002856
Primary Palette: USI Red
Web Hex #CF102D
Support Color: Gray
Web Hex #BABBBC
Support Color: White
Web Hex #FFFFFF
Secondary Color: Medium Blue
Web Hex #0061AB
Secondary Color: Light Blue
Hex Code: #8ED8F8
Secondary Color: Gold
Hex Code: #FCB643
USI blue and USI red are the primary colors used for the University of Southern Indiana but there are occasions that secondary and support colors can be used along with the primary colors. However, these colors are not to be used in place of USI blue or USI red but only as complements and accents. The secondary colors are for Academic branding use only.
Compatible Typography
The ITC Giovanni (serif) and Source Sans Pro (sans serif) fonts are used in the USI Academic logos and USI branding and printing.
Font Substitution
Garamond and Calibri fonts are approved for use if the above fonts are not available. It is strongly encouraged by USI that vendors use the specified fonts or use the substitution fonts for retail application.