USI Dining at Super Bowl LX

Rebecca Diamond, Director of USI Dining Services, and Heather Doughman, Eagle Express C-Store, Eagle Eats and Robotics Vending Manager, represented USI Dining during a fun trip to one of the biggest sporting events of the year—Super Bowl LX!

Pepsi® Campus held a competition to provide two tickets to the game on February 8 in Santa Clara, California. Campus dining locations around the U.S. had to submit information on sales and marketing to be chosen as winners, and USI Dining was chosen with others based on increased Pepsi sales numbers. The prize not only included tickets to the Super Bowl game, pitting the Seattle Seahawks against the New England Patriots, but also featured transportation, hotel accommodations for three nights, transportation to and from the game, and spending money.

“The trip was amazing and surreal,” says Doughman. “I kept having to remind myself that we were actually there!”

Diamond and Doughman were able to spend the Saturday before the big game exploring San Francisco, including stops at Alcatraz, Pier 39, the Golden Gate Bridge, Ghirardelli Chocolate Shop and Chinatown. “One of our favorite parts was talking to our Uber drivers—they were incredibly diverse with interesting stories and perspectives,” says Doughman.

The duo also took an Archie keychain with them on the trip, documenting their travels with photos of Archie at various spots in San Francisco and, of course, at the Super Bowl.

On game day, the two were bussed to Levi’s Stadium and spent the afternoon leading up to kick off enjoying all the Super Bowl activities. And though they were in a sea of Seahawks and Patriots fans, Diamond and Doughman didn’t hesitate to don their USI gear for the game.

“There were so many people there, but it was very well organized, so it didn’t feel too overwhelming,” says Doughman. “The entire game and halftime show were larger than life. We had wonderful people around us … The whole experience was crazy and truly once in a lifetime.”

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