University Strategic Marketing launches Communication Framework

A new tool is available to help support consistent messaging and communication for anyone at USI! University Strategic Marketing has announced the launch of a new website, usi.edu/communicationframework, which houses one-page talking points for academic programs, departments and here at USI. This Communication Framework is a summary of the most important messages, words to use and an elevator speech that can guide copywriting, talking points and even answer questions from prospective students. It will help ensure priority messages are easily available and consistently delivered.

Over the past year, USI Content Marketing Specialists have interviewed faculty and leadership across campus to develop these helpful tools and will be expanding the offerings to include more facilities, programs and events. The Communication Framework will be updated regularly to keep data fresh and relevant and support the University Strategic Plan. The webpage is password protected, mobile friendly and allows PDF downloads of the one-page documents. If you have any questions regarding the website, the framework or the process to develop one, please reach out to the Content Marketing Specialist assigned to your area or Claire Bosma, Chief Marketing Officer, at c.bosma@usi.edu.