October marketing campaign to launch

This October, a new marketing campaign will launch promoting USI’s broad impact and select pride points. Starting in the coming weeks, billboards will be posted around the greater Evansville area and remain in rotation for the next 12 months. The current campaign, FROM HERE, supports the University’s strategic plan, specifically the intent to raise the visibility and reputation of USI. The campaign is two-pronged, with some concepts geared to elevate awareness in areas where we aren’t as well known (look for those messages across the region) and more locally we’ll be communicating pride points that showcase the University’s achievements on the global and national scale. 

This long-lasting campaign will feature rotating billboards highlighting points of pride from across the University, and locations will change every few weeks. This means we will be reaching many different neighborhoods with diverse messaging over the course of the year, all with a common theme and imagery highlighting USI’s impact. In addition to the outdoor advertising, we’ll also be debuting a new 30-second TV commercial during our first Men’s Basketball broadcast on ESPN+ in early November. That same spot will be used on a myriad of platforms and distribution channels throughout the 2023-24 athletic season, speaking to our Daring spirit and the accolades of our students. 

The first round of billboards is provided here but we encourage the community to elevate additional points of pride as these will be updated. If you see these campaign elements in the area or online, please share and help spread the word!