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Diving Into The Text with Data-Driven Analysis


In the Textual Analytics and Publishing Lab (TAPLab), our assistants and stakeholders leverage our lab processes to develop and execute research projects related to scaled qualitative data analysis. TAPLab processes utilize industry software to build and assess large data sets.

Located in the Romain College of Business at the University of Southern Indiana, our facility provides unique opportunities for students and faculty to conduct research and analysis for publication partnerships, business insights and more. 

In the TAPLab, we are: 

  • Data Driven -- We Build Scaled Qualitative Data Sets
  • Analytically Oriented -- We Apply Industry Standard Analytic Methods
  • Research Led -- TAPLab Stakeholders Lead and Execute Research Projects

As one of the few business schools to introduce students to the market-leading competency of textual analytics, our graduates get the most of their college experience. 


Spotlights


Textual Analytics: What Are You Talking About?

When it came to the Solar Eclipse that took place last spring, what is it about the event that people were talking about? Lilly Neeson and the students in our Textual Analytics and Publishing Lab (TAPLab) scraped the web to find out.