Sabinah Wanjugu is an Assistant Professor of Marketing at USI. Originally from Kenya, she earned her bachelor’s degree in economics from Kenyatta University in Nairobi. She later completed her Doctor of Business Administration at Louisiana Tech University. Wanjugu primarily teaches digital marketing courses at the undergraduate and graduate levels, in addition to other marketing classes such as marketing strategies and marketing principles. Her research interests include consumer privacy, digital marketing models, diffusion of innovation and cross-cultural marketing. Her work has been published in journals such as the Information and Management Journal and Journal of Consumer Behavior. She has also presented at several academic conferences.