Telling USI's Story
University Strategic Marketing plays a vital role in enhancing the institution’s reputation and visibility. Aligned with the University’s strategic plan, this department utilizes data-driven marketing strategies to unify messaging, strengthen brand identity and support institutional goals. Led by the Chief Marketing Officer, the team collaborates across the University to integrate marketing efforts effectively.
Our team of Content Marketing Specialists are embedded within each of USI's academic colleges and its administration. By being a direct participant and resource for their respective departments and colleges, our team collectively maintains a bleeding-edge authority on USI's internal workings and upcoming points of interest. This intimate knowledge of their respective divisions fuels their ability to create engaging content, managing our diverse array of social media and college/department websites and supporting major events to ensure a cohesive and impactful approach to promoting the University.