University Strategic Marketing

University Strategic Marketing plays a vital role in enhancing the institution’s reputation and visibility. Aligned with the University’s strategic plan, this department utilizes data-driven marketing strategies to unify messaging, strengthen brand identity and support institutional goals. Led by the Chief Marketing Officer, the team collaborates across the University to integrate marketing efforts effectively. Content Marketing Specialists within the department implement these strategies by creating engaging content, managing social media and college/department websites and supporting major events, ensuring a cohesive and impactful approach to promoting the University.