University of Southern Indiana
Licensing and Trademark

The purpose of University of Southern Indiana's licensing program is to ensure that University of Southern Indiana's brand identity is properly represented on products and services marketed to the both the University of Southern Indiana community and the public. The licensing program is responsible for determining if a product and/or design are consistent with the goals and image of University of Southern Indiana. The program also ensures the quality, content, production and distribution of products meets University of Southern Indiana's standards.

University of Southern Indiana has contracted with Strategic Marketing Affiliates ("SMA") to help improve its licensing program. SMA acts as an intermediary for University of Southern Indiana, enabling it to work directly with manufacturers and retailers. This ensures that decisions can be made promptly and that manufacturers can become licensed with the University of Southern Indiana in a timely manner.

In order to produce products bearing the marks of University of Southern Indiana, manufacturers and vendors must be licensed through SMA. For more information on becoming a licensed vendor, please contact:

 Jared Harding
University Services Representative
Phone: 765-404-1770
jharding@smaworks.com

Strategic Marketing Affiliates
8900 Keystone Crossing, Suite 605
Indianapolis, IN 46208
Phone: (317) 669-0808
www.smaworks.com

The licensing program is a resource for all members of the University of Southern Indiana community and the vendors who work with the University of Southern Indiana and was designed to ensure consistent and appropriate use of University of Southern Indiana’s visual identity. Additionally, the program enables University of Southern Indiana to share in the benefits derived from the commercial use of these trademarks. 

All University of Southern Indiana trademarks are the property of University of Southern Indiana.


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