USI encourages the University community to be actively involved with social media. USI’s presence on social media sites is considered to be an extension of the official University Web site, and most guidelines that apply to the Web site will also apply to your social media site.
Social media is fairly new and evolving every day. This policy and guide was adapted from respected online sources to provide guidance in using these tools effectively while also protecting the University’s professional reputation and following university policies.
By creating your own presence, you should be prepared to maintain it and keep it updated, as you would with a department Web page.
To ensure the continuity of USI's online identity, if you are exploring the creation of your own office or administrative department presence on a social media site, please first contact Web Services to discuss the process and address profile naming conventions, graphics needs, etc.
If you create a Facebook or other social media page for your office, department, entity, etc., please let us know.
USI has a broad audience of students, faculty, staff, parents, alumni, sports fans and more keeping in touch with the university via social media. Let us know what you are doing so we can help expand your reach by sharing it with these individuals, and also to make sure we are aware of the news and developments your are sharing with your audiences. Email your link to Web Services.
All social media accounts officially recognized by USI should have at least two USI employees as administrators at all times to ensure continuity and the implementation of this policy.
- Should a USI employee administrator of an account leave the University for any reason or no longer wishes to be an account administrator, it is that individual's responsibility to designate another USI employee to be an account administrator prior to removing himself or herself from that role.
- If there are not two employees available to serve as account administrators, a member of the USI Marketing and Communications team will serve in that capacity.
- If there are any problems identifying a new administrator, contact Ben Luttrull, media relations specialist.
- USI employees identified as administrators of accounts are held responsible for managing and monitoring content of their officially recognized accounts. Administrators are responsible for removing content that may violate the University Conduct Policies. Contact Ben Luttrull at any time with questions or concerns.
- Student organizations that wish to create social media accounts that will be officially recognized by the University must be registered through USI's Student Development office. Unregistered student organizations are welcome to create social media accounts; however, they will not be officially recognized by USI.
You may post any content that is not threatening, obscene, a violation of intellectual property rights or privacy laws, or otherwise injurious or illegal.
Represent the University in a professional manner. Verify information, links, images, etc., before posting.
Representation of your personal opinions as being endorsed by the University or any of its organizations is strictly prohibited. You may not use the USI name to promote any opinion, product, cause, or political candidate.
Members of the USI Marketing and Communications team periodically may review content posted to social media sites. The University shall have the right to remove content for any reason, including but not limited to, content that it deems threatening, obscene, a violation of intellectual property rights or privacy laws, or otherwise injurious or illegal.
When using or posting online material that includes direct or paraphrased quotes, thoughts, ideas, photos, or videos, always include citations. Provide a link to the original material if applicable.
Use good judgment about content and respect privacy laws. Do not post confidential, proprietary, or protected information about students, employees, or other members of the University community. Use good ethical judgment. All federal guidelines such as FERPA, HIPAA and university policies must be observed on USI-sponsored or USI-maintained social media sites.
By their nature, social media sites are participatory and involve sharing among multiple users. It is important to monitor live discussions for off-topic or abusive comments. Whenever possible, moderate comments and be transparent about doing so by including a notice or reason for removing a comment.