Skip to content
Contact USI
Program Objective 1: Building competency in fundamental marketing content
Measurement Tools:
  • ETS – MFT (Business) – Marketing portion
Program Objective 2: Developing competency in the marketing planning process
Learning Outcomes:
  • Developing a marketing plan: Facility with this endeavor will include competency with market segmentation, positioning, marketing mix
Measurement Tools:
  • Final project
Course Coverage:
  • Marketing Management: MKTG 448
Program Objective 3: Critical thinking
Learning Outcomes:
  • Use relevant information/evidence
  • Consider relevant viewpoints
  • Identify relevant assumptions
  • Consider implications of alternative courses of action
  • Develop clear logical conclusions from prior analysis
Measurement Tools:
  • Class assignment
Course Where Assessed:
  • Marketing Management: MKTG 448
Program Objective 4: Ethical decision making
Learning Outcomes:
  • Identify ethical issue(s)/problem(s)
  • Incorporate evaluation of relevant stakeholders
  • Evaluate implications of alternative courses of action
  • Develop logical conclusions from prior analysis
Measurement Tools:
  • Class assignment
Course Where Assessed
  • Marketing Management: MKTG 448