University of Southern Indiana

Inspirational Material

The following material has been found to be insightful and informative on the exploration of commercial opportunities. The TCA does not require this material to be read in order to participate however and the material is merely suggested for continued exploration due to the strength of the content:

Competing Against Luck
By Clayton M. Christensen

The Innovator's Dilemma
By Clayton M. Christensen

The Innovator's Solution
By Clayton M. Christensen

Grit: Passion, Perseverance, and the Science of Success
By Angela Duckworth

Ten Types of Innovation: The Discipline of Building Breakthroughs
By Brian Quinn, Helen Walters, Larry Keeley, and Ryan Pikkel

The new tech talent you need to succeed in digital
By Satty Bhens, Ling Lau, and Hugo Sarrazin (McKinsey & Company)

"Over the next five years, large companies will invest, on average, hundreds of millions of dollars—and some more than a billion dollars—to transform their business to digital."

The Design of Business: Why Design Thinking is the Next Competitive Advantage
By Roger Martin

Design thinking for healthcare
By Peter B. Nichol

Why the Lean Start-Up Changes Everything
By Steve Blank

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
By Eric Ries

LAUNCH: Using Design Thinking to Boost Creativity and Bring Out the Maker in Every Student
By John Spence

This is Service Design Thinking: Basics, Tools, Cases
By Marc Stickdorn

Graphic Design Thinking (Design Briefs) 
By Ellen Lupton

Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
By Jake Knapp

PSYCHOLOGY + INNOVATION
By BJ Fogg

Design thinking in positive psychology
By HP Ruitenberg

Design Thinking for Social Innovation
By Tim Brown & Jocelyn Wyatt

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